The Story of Hipmunk

One of my favorite logos for a tech company. I'm a sucker for cute things

After discarding names like "BouncePounce" (if there werea  good travel deal, you'd pounce, right?) and Truvel (travel, but true), Hipmunk co-founder Adam Goldstein was discussing the naming roadblock with his girlfriend.

She suggested they go with a cute animal so they could have a cool logo. Hipmunk.com was auctioning for $70 t a time, and so the name -- and admittedly adorable logo -- were born.

via Mashable