Read a great interview with the designers who are doing/did the brand refresh for Chiquita bananas. These stickers (which I want to collect all of) make me want to become brand loyal to a banana company
"Many times as designers we are tasked to help brands build or rebuild their identities. We may initially think that a clean slate is required to achieve a better identity, and in some cases that can be true if the existing brand identity has little to no value. But in most cases, there is always something that can be built on, discovered, or championed with any brand. It really just requires spending as much time as you can with the product, immersing yourself in it. Like method designing, you just have to live it and the work will flow through you."